# Meet BBID

Web2 identity systems are managed by centralized entities, creating a power imbalance where users are not in control. Web3 shifts this control with the introduction of Decentralized Identifiers (DIDs), a new type of globally unique identifiers that are cryptographically verifiable.

In reality, an individual has many dierent identities. Some of these are digital representations of real world identity, while others are digitally native identities. In the Web2 world, a user may have a personal email address, a work email, Twitter handle, Facebook account, passport, and many others. In the emerging Web3 world, we are seeing blockchain addresses, Ethereum Name Service (ENS), verifiable credentials and even NFTs creating new types of digital native identities.

The ever-growing collection of identities in Web2 is riddled with never ending user experience and interoperability problems. It is critical that any new architecture around identity management acknowledges and addresses this changing dynamic.

The BBID incorporates a decentralized identity management framework that enables the creation of identities, that are containers for many different identities. It provides a consent model for sharing these identities, or proof of these identities, to other applications and account holders on the network. Therefore applications seek permission to access their users' data, rather than storing it within the application.

**Decentralized Identities (BBID)** - are a W3C standard2 and core to user identities using the BB App. Every account on the BB App is a decentralized identity (BBID). The user’s public keys are leveraged to find and communicate with them. Users control their private keys, enabling them to:

●  Encrypt and access their private data

●  Control where their data is stored

●  Control crypto assests

●  Sign their data and messages to third parties

●  Pay for third party data storage

●  Sign into decentralized applications

●  Control the other services used by their identity (messaging, notifications).

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